The Yankee Candle company, like other companies have dealt with a lot of backlash for having candles that use parrafin, a by product of crude oil. According to Lime.com, "burning a parrafin candle creates the same air quality as sitting behind a diesel truck inhaling exhaust fumes." When you paint a picture like that, it makes one think twice about burning candles.
Fortunately, there is a green alternative known as soy candles. Soy candles are made from soybean wax and are all natural. They are non-toxic, non-carcinogenic and have no lead or petroleum. Yankee Candle Company decided it was time to introduce a greener brand because as the Manager at the Yankee Candle store said "everyone was jumping on the green lifestyle bandwagon". The Beanswax collection is the only 'eco-friendly' product at Yankee Candle. There are over 8 scents and come in 3 different styles. All aspects of the candles (from the wicks to the jars) are recycleable. Also, on every candle jar are different eco facts and tips to educate the consumer and remind them that there is more ways to incorporate a green lifestyle beyond soy candles.
Soy candles burn cleaner than parrafin candles. Ever notice the soot after you burn a candle? Well with soy candles, the black soot will be no more! Parrafin candles also burn faster and hotter than soy candles. Overall, there are many disadvantages to parrafin candles.
The product claims to be made of 100% natural soy, 100% natural wicks, no dyes or artificial coloring and the jars are made of recycleable material and a renewable wood lid. After inspecting the product at the mall and researching reviews online, it seems that the claims are completely true! It seems as if this product is truly an aim at those interested in incorporating green candles in their lifestyle. Unfortunately, being green is not cheap. The beanswax collection's biggest drawback is the price. One online blogger (
http://www.livingcheapandgreen.blogspot.com/) compared the prices of Swan Creek Candle (a soy candle company) and the Beanswax collection. For an 18 oz beanswax jar, the price is 24.99. The price for the most expensive candle at Swan Creek is 19.30 for a 24 oz candle. Clearly, while it is great that Yankee Candle has made an attempt to appeal to the consumers interested in helping keep our air clean, it is not ready to give up the costs.
My recommendations would be that Yankee Candle incorporate more green friendly products in their company. But the company has made some strides in trying to incorporate green initiatives. One way the company has done this is by reducing the size of their paper bags. Now, the medium bag is the same size as the previous small bag. Therefore, they were able to save more paper when they lowered the size of the bags. Currently, Yankee Company only has one 'eco friendly' product for sale. However, it would be great if they created a line of eco-friendly diffusers. Also, the candle accesories, such as voltive warmers and candle plates are not able to use the beanswax candles. Therefore, it would be great if the company could create beanswax tea candles so people could re-use the candle warmers and do not have to keep purchasing a new jar of beanswax candles. While the price is a huge downfall, I do believe that beanswax candles have some staying power in the company. The store employees were very knowledgeable about the product. They mentioned that when the new collection came out, each employee was required to watch a video on the new product as additional training. The video was around an hour long.
Overall, I was very impressed with the Yankee Candle Beanswax product. I am not sure if I would purchase this product because of the expense, but it definately educated me about soy candles and the differences between soy candles and parrafin candles. I will definately make every effort to purchase soy candles instead of parrafin from now on. I would reccommend the beanswax collection for anyone interested in buying soy candles. After all, they were the only soy candles found at the store. Fortunately, the soy candles collection can also be found at other retailers, such as Bed, Bath and Beyond--who also includes this line in their stores. I was also very impressed with the knowledge of the staff. They seemed to be very educated and trained about the product.
